AP2V Gurgaon’s digital marketing training in Gurgaon spans an in-depth understanding of online marketing, helping students and professionals excel in the various digital marketing aspects. Our trainers have a vast experience and knowledge about digital marketing concepts and provide practical sessions and industry expertise to help our students grasp the digital marketing fundamentals. Over the years, we have earned the reputation of being the pioneer digital marketing training institute in Gurgaon.

 

Consider Digital Marketing Training to Leverage Technological Growth

Today, technology is all around us. From the phones we use to the communication channels we conduct business in, internet is the basis of everything. Businesses leverage digital tools like Google search, email, websites and social media to connect and communicate with their existing and prospective customers. People spend a lot of time online these days and the way they shop and buy has changed drastically over the few years.

Offline marketing isn’t as effective anymore and thus, digital marketing professionals are in demand to reach customers at the right place and right time. Digital marketing is an umbrella term that best defines all your online efforts to promote your products, services or brands to your customers. By undertaking online digital marketing courses, you will be equipped to fill the digital skills gap in the market

Demand for Top Digital Marketing Professionals

Digital marketing skills are in a lot of demand in the market and the skill-sets for digital marketing industry knowledge is falling short. The job market for digital marketers is booming; and every brand, big or small is investing some part of their marketing budgets online. Nearly 150,000 new jobs will open up by 2020 and the demand for advanced digital marketing professionals will rise nearly 38% by the end of this year. Better budgets, additional pay and lots of exciting career choices make it the right time to look for a digital marketing institute to enhance your skill-sets.

Know More About Digital Marketing Courses at AP2V Gurgaon

The certification course will offer exceptional training that will transform you into a complete digital marketing expert. Our course curriculum has been designed by professionals who have digital marketing industry knowledge for more than 10 years. After successfully completing our training program, you will be able to:

  • Build an effective online strategy for your organization
  • Build a great website for the company
  • Drive ample of traffic to the website using content marketing and blogging
  • Bring a lot of organic traffic on the website using SEO tools
  • Learn how to run paid advertising campaigns, using Facebook, YouTube, Google AdWords, and other tools
  • Generate quality traffic using influencer marketing
  • Start and manage your company’s YouTube channel and post great videos
  • Generate lots of income for the business using affiliate marketing
  • Using intelligent email campaigns, you’ll also be able to automate marketing
  • We also teach AI based digital marketing so that you can implement latest digital marketing techniques in your company
  • Learn how to analyse key data using Google Analytics and develop a digital marketing strategy based on actionable insights 

FAQs

What is Diploma in Digital Marketing?

It is a certification that can introduce you to the key digital marketing tools, right from social media marketing to mobile marketing, email marketing, PPC and SEO. The diploma will offer all the latest industry insights, knowledge and skills that are required to design, implement and plan successful digital marketing campaigns.

 

What do you do as a Digital Marketer?

Digital marketers are responsible for developing and managing online campaigns for their organization. They also look after the social media strategy, maintain the organization’s website work on optimized content for the internet. They also analyse the website traffic, results of campaigns and ROI.

 

What can I do with a degree in digital marketing?     

You can become an in-demand professional after completing your digital marketing certification. You can consider a job with a digital marketing agency or also pursue a career in an MNC and help them spread their business in the online world. You will get new opportunities every day at work and can make an exceptional career in digital marketing.

The AP2V Gurgaon Advantages:

  • We offer flexibility in learning techniques – right from classroom training in digital marketing to a well-equipped digital marketing online course. Candidates can also choose to opt for a one on one session to know more about digital marketing. We also offer corporate training to enterprises looking to train their personnel in digital marketing concepts.
  • All our digital marketing classes are based on live projects so that students get a first-hand experience of managing campaigns and analysing results
  • Our entire digital marketing methods and modules are approved by our placement partners and enables our students to gain the edge when looking for placements
  • All our classrooms and labs are equipped with the latest hardware and software
  • Our trainers help our students become masters in digital marketing by offering assistance before, during and after the certification course.
  • Our digital marketing course fees are highly competitive, enabling beginners and professionals opt for our courses without having to worry about finances
  • We have established ourselves as the best institute for digital marketing course as we have placed many of our students and all of them are doing exceptionally well in their careers in digital marketing
  • We also offer lots of valuable study materials to our students, including e-books, video tutorials, case studies and certification handbooks to help them find best ways to learn digital marketing

 

AP2V Gurgaon teaches advance digital marketing courses to professionals who are seeking expertise in the field. Our personalized training, excellent teaching methods, reasonable fees and flexible timings make us a preferred eMarketing institute in Gurgaon. We invite students to enhance their skills, learn digital marketing tips and gear up for the best digital marketing career after completing our certification course. If you’re someone with a keen interest in online tools and aspire to help businesses take maximum advantage of marketing technologies, you should definitely consider our Google digital marketing course.

Contact AP2V Gurgaon today to book your classes and witness how a digital marketing certification can help you earn a lot more than your peers!

Lessons

1

Introduction to Digital Marketing

Lesson : 1 | Duration 1.5 hours

  • Key Concepts of Digital Marketing
  • Traditional vs Digital Marketing
  • The Opportunity of Digital Marketing
  • Characteristics of Digital Marketing
  • Implications of Digital Marketing
  • Techniques Used In Digital Marketing(SEO,PPC,SEM,ORM etc)
  • Career path and growth opportunity
2

Digital Market Research and Strategies

Lesson : 2 | Duration 1.5 hours

  • Keywords Research (Main Keywords, Key phrase, prefix and suffix)
  • Research strategies
  • Competitor research (Competitor List, their presence, Competitor SERP, DA, PA)
  • User and customers
  • How to generate User Interest for your business
  • Target areas and goals.
  • Roadmap Creation
  • Complete Domain Guide
3

Website Creation and Planning

Lesson : 3 | Duration 1.5 hours

  • Website Creation And Planning
  • Domain name and extension role?
  • Type of website needed to be developed.
  • No of web pages and their content.
  • Web hosting server for website?
  • How to attach domain name with web hosting servers?
  • How to install Wordpress on hosting servers?
  • Wordpress Backend training?
  • Google and Bing Webmaster
  • Google and Bing Webmaster Use.
  • Installing tracking code for website.
  • How to use track webmaster report
  • Benefits of search console and their role in SEO
  • How to track performance using webmaster
4

Key SEO Concepts

Lesson : 4 | Duration 1.5 hours

  • Search Result & Positioning
  • Mechanics of Search
  • OnPage Optimization
  • OnPage SEO process and effect
  • Title, url, meta description and keywords optimization.
  • Image, Htag, hierarchy and block level optimization.
  • Presence of Bold, italic and listed items.
  • Importance of unique content.
  • Navigation in Page.
  • LSI(Latent Semantic Indexing).
  • Keyword Proximity, Keyword Prominence,Keyword Density
  • Rich media content Creation(Infographics,Slides and Video Content)
  • SERP tracking and report maintenance
  • OnSite SEO
  • Website structure
  • egular Updation
  • Link Structure (Tree and Diamond)
  • Breadcrumb
  • UI/UX
  • Content update and Layout
  • SiteMap
  • OffPage SEO
  • Google Plus local Business Creation
  • Bing Places
  • Working process of Local Search Result
  • NAP
  • Citation for local SEO
  • Social Sharing
  • Social Bookmarking
  • Link Building Guide
  • Link Equity
  • Link Diversity
  • Guest Blogging
  • Search Engine Algorithms
  • How Search Engines like Google, Bing and Yahoo works
  • Search engines algorithm and their importance.
  • (Panda,Penguin,Hummingbird and their importance)
  • Search Engine Spam and Sandbox.
  • Recovery from Google panda and Penguin
  • Important technical terms of SEO
  • 301 and 302 redirects and their usage
  • Canonical URLs and their usage
  • DA and PA
  • White, gray and black hat seo.
  • Some BlackHat seo terms(Cloaking,Doorway pages,Link Farming,
  • Content Spinning, Commenting, hidden text)
  • rel=“nofollow”, rel=”Noindex”
  • Monthly Reporting
5

Google Adwords (PPC/Display Advertisement/Video Ma

Lesson : 5 | Duration 1.5 hours

  • Introduction to Google AdWords
  • Keyword Research in Pay Per Click Marketing
  • Landing Page creation and optimization
  • Creating first ad Campaign
  • Creating Ad Group and Ad Copy
  • Keyword Insertion.
  • Different type of Ad extension
  • Remarketing ppc ad campaigns
  • Quality Score Optimization
  • Conversion tracking
  • A/B testing and conversion optimization.
  • Basics of display Advertising
  • Different types of display ads format
  • Display ads targeting using different methods
6

Search Marketing(PPC)

Lesson : 6 | Duration 1.5 hours

  • Key PPC Concept
  • Strength of Pay Per Click
  • Keyword Research
  • Research Tools
  • Search Campaign Process
  • Keyword Selection and planning
  • Ad Copy
  • Landing Page
  • Conversion Tracking and Matrices(CPA,CTR)
  • Campaign Management
  • Analytics and Guidelines
  • Targeting
  • Budget
  • Scheduling
  • AdCentre
  • Bidding
7

Display Advertising

Lesson : 7 | Duration 1.5 hours

  • Benefits of Display Ads
  • Running effective Display Ads
  • Different Display Ad Formats
  • Display Ad Features
  • Display Ad Frequency
  • Display Ad Campaign Planning
  • Campaign Setup
  • Campaign Objectives
  • Target Audience
  • Campaign Budget
  • Creative Display Ad Formats
  • Tracking Your Campaign
  • Optimizing you rAd Campaign
  • aws and Guidelines for Display Ads
8

Social Media Optimization And Marketing

Lesson : 8 | Duration 1.5 hours

  • Role of Social Media presence
  • Major Social Media Platform
  • How to Target audience on different Social Media Platform
  • How to build brand on Social Platform
  • Setting Social Pages for Facebook, Twitter, Google+, LinkedIn, YouTube, Tumblr, Pintrest And others
  • Different features of Social Media platform
  • Setting Brand Pages on Social Platform
  • Content Planning for social Media Platform
  • How to target and write perfect post for Social Media platform
  • How to Increase your post reach
  • Understanding Facebook, twitter and other social media algorithm
  • Facebook Analytics
  • Twitter Analytics
  • Facebook Ads
  • Facebook Ad creation
  • Advertising Scheduling
  • LinkedIn Advertising
  • Twitter Advertising
  • Video ads for Youtube and social Media platform
  • Social Marketing Campaign
  • Measure Campaign affect
  • Social Content writing
  • Guidelines for Social media Platform
9

Mobile Marketing

Lesson : 9 | Duration 1.5 hours

  • Key Mobile Marketing Concept
  • Mobile application
  • Creating Mobile Friendly User Interface
  • Mobile compatible websites
  • Mobile apps for regular engagement
  • App engagement and ads.
  • Mobile Advertising
  • Marketing Goals
  • Review and Testing
10

Web analytics

Lesson : 10 | Duration 1.5 hours

  • Key Analytics Concept
  • Analytics account setup
  • Analytics code
  • Analytics Dashboard
  • Analytics goal configuration and setup
  • Traffic sourcing
  • Scheduling and delivery
  • Goal and funnel creation
  • Ecommerce and analytics
  • Intelligence reporting
  • Customized reporting
  • Managing multiple web analytics
  • Linking Adword campaign in Analytics account
  • Realtime reporting
  • Conversion
  • Understanding Analytics termslike
  • Bounce Rate, Sitespeed etc
11

Email Marketing

Lesson : 11 | Duration 1.5 hours

  • Email Data Collection
  • Email Subscriber
  • Campaign process
  • Email Design
  • Email Structure and copy
  • Email Filtering
  • Scheduling
  • Measurement
12

Ecommerce Marketing

Lesson : 12 | Duration 1.5 hours

  • E-Commerce Marketing
  • E-Commerce Site structure guide
  • E-Commerce SEO guide
  • E-Commerce Affiliate marketing strategy
  • E-commerce ad campaign management
13

Inbound Marketing

Lesson : 13 | Duration 1.5 hours

  • Life cycle of Inbound Marketing
  • How to attract traffic to ward your website
  • Tools and techniques used to bring Inbound traffic
  • How to generate inbound leads
  • Creating Landing page for inbound traffic
  • Convert leads into sale
14

Content Marketing

Lesson : 14 | Duration 1.5 hours

  • Content Marketing Strategies
  • How to target your content
  • How to target your audience with content
  • Benefits of unique marketing content
  • How content marketing helps in search engine ranking
15

Online Reputation management

Lesson : 15 | Duration 1.5 hours

  • How to Diagnose your online reputation
  • Online reputation basis
  • Managing negative feedback
  • ORM techniques
  • Manually tracking audience behaviour using tools
16

Online bidding and freelancing

Lesson : 16 | Duration 1.5 hours

  • Introduction to freelancing
  • Major Freelancing platform
  • Online Bidding and Freelancing Guide
  • Overview of UpWork and Freelancer Freelancing platforms
  • Indian Freelancing platforms
  • Profile creation and increase profile visibility.
  • Cover letter creation
  • Bidding strategy and proper utilization of bidding chances.
  • How to receive Payment through Freelancer and UpWOrk.
17

Affiliate Marketing

Lesson : 17 | Duration 1.5 hours

  • Introduction to Affiliate Marketing
  • Affiliate Marketing for Affiliates (Website Owners)
  • Affiliate Marketing for Merchants
  • Affiliate Marketing for increase sales and earning money.
  • How affiliate marketing module works
  • Apply and approve process of different affiliate
18

Making Money Online with Adsense and Blogging

Lesson : 18 | Duration 1.5 hours

  • Blogging and Google Adsense
  • Difference between free hosted and paid blogging platforms.
  • Introduction to Adsense and how it work with blogging and web portals.
  • Google Adsense account requirements and eligibility criteria for approval in India.
  • Different types of AdFormat
  • Types of Earning
  • Earning from YouTube
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